The Listening Pod is a new project from ACO Technologies, which sets out to capture the real conversations going on amongst professionals working in the construction industry.
The launch of the project came at the Highways UK exhibition in Birmingham. The Pod hosts short conversations between friends and colleagues, between rivals or partners and sometimes spur of the moment conversations from others in the construction industry. The conversations are recorded and uploaded to Soundcloud for the rest of the industry to hear.
The Listening Pod will travel around the country to different events for others to take part in topical discussions.
Back with ACO at Ecobuild for 2016, this year the theme was ‘Detail’: to avoid unnecessary information and show only what’s important.
Photographer Rupert Vandervell was commissioned to shoot sites around London where ACO products had been used, his high-contrast images with their clean lines and strong geometric shapes fitted in with the theme where your eye is taken straight to the detail without distraction. These large format images covered the walls of the stand.
For the products, stark, close-up images were used to highlight their key features; looking closely at the real thing gave the detail of those features.